COM240 Survey of Mass Communication
Today, more than ever before, we live in an all-around, 24/7 media-saturated world. Mass Communication refers to the various means by which individuals, organizations, and groups exchange information with large segments of the population via mediated channels, such as radio, TV, websites, mobile phones, etc. In COM240 we will learn about (1) the history (2) audience, (3) production, and (4) effects of mass communication. A special emphasis will be put throughout the course on applying theories of and perspectives on mass communication to real-world media, social problems, and examples. Looking to the past, present, and the future, we will try to understand the role of mass media in the lives of individuals, groups, and society at large.