Yotam Ophir, Ph.D. (2018. University of Pennsylvania), is an Assistant Professor of Communication at the University at Buffalo, State University of New York, studying political and science communication, misinformation, and media effects.

Ophir has authored and co-authored 20 journal articles, including in Journal of Communication, Political Communication, Communication Methods & Measures, and American Journal of Public Health, as well as in multiple book chapters.

His research combines novel computational tools for automated content analysis, such as machine learning, topic modeling, and network analysis, with experimental and survey designs, used together to study media content and its effects on audiences.

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YOTAM

OPHIR

PH.D.

Assistant Professor of Communication
University at Buffalo

Research

 
Digital social media

Media Effects

Misinformation Effects and Correction
Political Communication
Science and Health Communication 
Social Media Analytics
Narrative Persuasion

Mixed-Methods

Computational Text Analysis
Survey and Experimental Designs
Network Analysis
Time Series Analysis
Content Analysis

Image by Markus Spiske

Selected Courses

Introduction to Mass Communication

Misinformation & Society

Computational Communication Research

 
 

Get in Touch

333 Baldy Hall, Buffalo, NY, 14228

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©2021 by Yotam Ophir

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