Yotam Ophir, Ph.D. (2018. University of Pennsylvania), is an Assistant Professor of Communication at the University at Buffalo, State University of New York, studying political and science communication, misinformation, and media effects.
Ophir has authored and co-authored 20 journal articles, including in Journal of Communication, Political Communication, Communication Methods & Measures, and American Journal of Public Health, as well as in multiple book chapters.
His research combines novel computational tools for automated content analysis, such as machine learning, topic modeling, and network analysis, with experimental and survey designs, used together to study media content and its effects on audiences.
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YOTAM
OPHIR
PH.D.
Assistant Professor of Communication
University at Buffalo
Research
Media Effects
Misinformation Effects and Correction
Political Communication
Science and Health Communication
Social Media Analytics
Narrative Persuasion
Mixed-Methods
Computational Text Analysis
Survey and Experimental Designs
Network Analysis
Time Series Analysis
Content Analysis
Selected Courses
Introduction to Mass Communication
Misinformation & Society
Computational Communication Research
Get in Touch
333 Baldy Hall, Buffalo, NY, 14228